For the second consecutive year, a record number of exports has been recorded. The Panhellenic Exporters Association has charted this progress, with an increase of 1.2% in 2016, amounting to 225.5 million Euros as compared to 2015, excluding petroleum products.
- Supports Greek businesses to help reach new markets and identify new partners, thereby seeking to increase the export base of the country
- Advances the competitiveness of SMEs by organizing national pavilions at international exhibitions
- Promotes Greek products, inviting buyers from abroad, and formulates a series of specific marketing actions to open new markets
2017 started very auspiciously, as Greek exporters were keen to promote their products abroad. The demand for and participation in large exhibition events was particularly elevated. Our organization has made great efforts to satisfy the demand, despite the limited availability of showroom venues. For instance, in February, the national participation in the International Exhibition Gulfood 2017, increased by 50% to approximately 63 exhibitors, while availability for participation at the International Trade Summer Fancy 2017 and ANUGA 2017— that will take place coming June and October respectively— is fully depleted.
The Organization’s Business Plan for 2017 is in line with the overall strategy of the country. Greece considers increased investment and promotion in exports to be important elements of the national business identity, while also emphasizing the value of partnerships and synergies with national and international bodies. Clearly, the desire to put in place strategies to strengthen domestic entrepreneurial activity and to implement investments in the country, is a national priority. Enterprise Greece’s proposed strategic approach leverages and enhances all of the collaborations that were nurtured in recent years. The aim is to coordinate and effectively promote openness, fostering Greek international competitiveness.
Specifically, for the sectors including Agricultural Products, Building Materials and Consumer & Industrial Products, a comprehensive program has been formulated in 2017, based on representation of as many sectors of the Greek economy as possible. This shows the dynamism and and international focus of Greek enterprises to reach out to new and emerging markets. Our national pavilion organization, and presence at international exhibitions, demonstrates a dramatic uptick in activity. This is evidenced by 45 participants, compared to 33 in 2016, and a significant increase in exporters is also expected.
The Food and Beverage industry’s national participation is robust. Participation in events have been steady and more participation is planned for major industry trade events such as ANUGA (Cologne), SIAL (Paris), GULFOOD (Dubai) in PROWEIN (Düsseldorf) and SUMMER FANCY (New York), etc.
For Building Materials, Consumer and Industrial products, a business plan has been drawn up to represent as many sectors as possible. The promotion of Greek enterprises to traditional export countries is building and also a strategy to reach out to new markets such as Southeast Asia and Africa is in effect.
Furthermore, we are implementing an integrated program of promotion and advancement of specific products and services. This includes inviting buyers and importers of major foreign markets (North America, United Arab Emirates, Qatar, Kuwait, Saudi Arabia, members of the European Union, N. Korea and Russia), organizing business meetings (B2B) with Greek companies and coordinating business missions and events in foreign countries for the promotion of Greek products.
Special emphasis is given to the promotion of Greek gastronomy and the quality of Greek agri-food products. Journalists and food bloggers from North America, Germany, Poland and the Scandinavian countries will be invited to Greece. Plans are already underway to organize “Greek Weeks” for the promotion of food and wine at selected supermarkets in Romania and Serbia. Meanwhile, Greek wine will be promoted in the German market, with organized wine tasting events and meetings with journalists in selected cities. A similar event was met with great success when wine experts from Great Britain were invited to Greece to participate at the OENORAMA 2017 wine exhibition. In conjunction with promotion plan to advance Greek wine in the markets of Japan & N. Korea (co-funded program), parallel events are being organized to promote Greek cuisine and gastronomy. Furthermore, business delegations are being assembled in the food industry to go to Sweden, in the building materials industry to travel to Iran, in the technology sector to visit countries of interest, while the Greek jewelry sector is being promoted in the US market, through specially targeted events with preselected buyers.
Meanwhile, following the highly successful expansion of cooperation with international and domestic institutional partners in 2016, the International Relations Department of the Organization is focusing on the further development. The establishment of strategic alliances in all the target countries aims to achieve concrete results through improved resourcing of management and projects. The promotion of horizontal / combined actions between investment and export trade seeks to achieve synergies by enhancing the results of the aforementioned activities to further grow partner networks.
The strategic aim of the Organization for 2017 is to create an ecosystem based on these synergies and achieve a win-win cooperation, so that through collaboration with all relevant local and international agencies, it can respond effectively to the challenges presented and enhance its services to Greek exporters.
Enterprise Greece S.A.
The official Investment and Trade Promotion Agency of Greece
109 Vasilisis Sophias Avenue
115 21 Athens GREECE
Offices in Northern Greece:
136 Tsimiski Str. 546 21
Tel: +30 210 335 5700
Fax: +30 210 324 2079